The uPVC Window & Door Manufacturers Association (UWDMA) successfully conducted a 2-Day Online Workshop on Window & Door Sales on 16th and 17th July 2026, bringing together sales professionals from the fenestration industry for an engaging learning experience.

The workshop focused on strengthening the practical sales capabilities required in today’s competitive market. Participants explored key aspects of sales psychology, customer behaviour, building trust and rapport, understanding customer requirements, effective communication, objection handling, and closing sales with confidence. Through interactive discussions, real-life examples, role plays, and practical sales scenarios, the sessions emphasized customer-centric selling rather than product-centric selling.

A key highlight of the workshop was the focus on understanding the psychology behind buying decisions and developing communication skills that help build long-term customer relationships.

UWDMA remains committed to enhancing the skills and professionalism of the window and door industry through continuous learning initiatives and looks forward to organizing more such knowledge-sharing programs for industry professionals.

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